Stu McLaren Review | Founder of The Membership Experience

Stu McLaren is the founder of the Membership Experience course (formerly TRIBE) that teaches anyone how to build membership sites to secure recurring revenue in their business... in this post, I'm doing a Stu McLaren review to help you know more about Stu's bio, so you know why he is the real deal when it comes to subscription-based business...

Time-Sensitive

Stu McLaren is hosting his FREE Membership Masterclass these days. Now you can catch the entire masterclass to learn the 3 Secrets to Turn What You Already Know, Love, and Do Into Recurring Revenue from Stu. Click here to sign up for the FREE masterclass now.

Secure Your FREE Spot Now

So...

Who is Stu McLaren?

Stu McLaren is a Canadian entrepreneur in his 40s who lives in Ontario, Canada with his wife and 2 kids.

Stu has been working with tens of thousands of coaches, authors, speakers, consultants, and any business owner for more than 15 years now to help them add recurring revenue into their businesses by building, growing, and scaling highly profitable memberships that are built upon what they know, love, and do...

Stu is the former co-founder of the world’s leading membership platform for WordPress, WishList Member, and now the Founder of the Membership Experience (the name changed from TRIBE to TME in 2022!)

When he sold his interests in Wishlist Member in October 2014, they were powering over 58,000+ online communities and membership sites.

Stu has had a unique behind-the-scenes perspective of what works in membership and subscription markets...

He has been doing it in nearly every market you can think of. From photography and calligraphy to dog training, fitness, health, meal plans, teacher plans, non-profit, personal development, business development and so many more...

This also includes physical products businesses like the box subscription business model.

Stu has discovered the tiny little secrets that make a BIG difference in the success of the membership sites that thrive year over year versus those that struggle and fail.

Stu's Community Collaboration

Stu McLaren's wife, Amy, and he launched a registered Canadian charity called Village Impact. Since 2009, they have been bringing schools and education to rural villages throughout Kenya.

Stu's love for teaching online has poured into the physical world through his charity "World Teacher Aid". His charity is responsible for building 15 schools with more than 60 classrooms and providing daily education for over 4000 students.

In fact, Stu is one of six online entrepreneurs that Inc. Magazine has announced as making a fortune online then give it back.

Stu McLaren net worth is not publicly announced, I tried to search for this info, but didn't find it!

Stu McLaren Products and Services

Stu has created different products and services... some of them are free and others are paid... here's a summary of them...

* The Membership Experience Course

This is Stu's flagship product, which he launches once every year, and it is responsible for tens of thousands of successful online membership businesses all over the world. I've been a member of this course since 2021, and every year I'm getting the updated version as well... see my 2025 Membership Experience review.

* Membership.io Software (formerly Searchie)

Membership.io is Stu McLaren's membership software... Stu says that Membership.io is the fastest way to manage, package, and share your video content so that your team and customers get better results. So you can use it to build membership sites or even online courses.

* Impact Mastermind

Stu runs his own mastermind called the Impact Mastermind. It’s full of amazing entrepreneurs in all kinds of different markets... of course, this is a high-ticket event, and members gather to share the latest ideas and tactics in the membership and subscription businesses.

* Marketing Your Business Podcast

This is the free Stu McLaren podcast where Stu shares expert marketing advice, behind-the-scenes secrets, and interviews with industry leaders.

* The Membership Workshop (FREE)

This is Stu's Once-In-A-Year free training workshop...

Is it REALLY possible to build (or grow) a wildly successful online membership business when the economy is unstable?

The answer is ABSOLUTELY.

Thousands and thousands of entrepreneurs have done it (even over the past couple of years) when many other businesses were slowing or even shutting their doors.

Many of them learned the steps to build their thriving memberships from Stu McLaren...

That’s why I’m so excited to tell you about the FREE training he’s hosting these days called:

“Turn What You Already Know, Love, And Do Into A Profitable Membership.”

The training is 100% FREE to attend!

Click Here To Save Your Seat Now.

Here’s what Stu will cover in this exclusive, limited-time training:

Why more big-name companies like Apple, Disney, Peloton, and Walmart (and even small, niched companies) are shifting to memberships and subscription-based business models.
How to know if a membership or subscription model will work in your market.
A simple way to pivot and transition out of the traditional business model and into an online membership model with low-stress and high-profit.
Plus, Stu will show you real-world examples of memberships crushing it in different markets to help spark a few membership ideas of your own.

So if you want to create or grow a business that gives you more certainty and dependable income, even in an uncertain economy, then you won’t want to miss Stu McLaren’s FREE training! Claim your spot here.

Now you know more about Stu McLaren, his life, expertise, business, products... So now you know why I've added Stu to the "Recommended Mentors" category, because when it comes to memberships, Stu is the man to go to.