Who Is Robby Blanchard? The Real Story Behind ClickBank’s #1 Affiliate

You've seen his ads. Guy in gym clothes, standing at a whiteboard, telling you he can teach you affiliate marketing.

And your first instinct was probably the healthy one ... who is this guy, and why should I believe a word of it?

Fair question. Let's answer it properly.

Because here's what makes Robby Blanchard genuinely unusual in a space absolutely crawling with fake gurus.

Most of them sell you a course about making money. Robby made the money first ... and the course came years later.

That order matters more than almost anything else you'll read on this page.

Who is Robby Blanchard? The short version

That's the résumé. But the résumé isn't the interesting part.

The interesting part is how he got there. And it started with a business that was quietly failing.

The gym that almost sank him

In 2011, Robby opened a CrossFit gym. It was his first real business, and he'd done everything "right" ... the degree, the training background, the years of experience.

And it struggled.

Not because he was a bad coach. He was a great coach.

His words on this are worth sitting with for a second, because they're the most useful thing on this entire page:

Read that again if you run any kind of business.

He had the skill. He had the product. He had the passion. And none of it mattered, because nobody was walking in.

So out of something close to desperation, he started messing with Facebook ads. A few dollars here. A tweak there. Test, fail, test again.

And eventually he cracked it. The gym filled up.

But that's not the part that changed his life. This is:

He realized the ad skill was worth more than the gym.

The gym could only ever hold so many members in one town in Massachusetts. But the ability to profitably buy attention? That worked on anything. Anywhere. At any scale.

So he joined a mastermind run by Bedros Keuilian and Craig Ballantyne, got pointed at ClickBank, and after an event in Miami he sat in a hotel room and set up some ads for a digital product ... with essentially no idea what he was doing.

He woke up the next morning to sales. From strangers. On the other side of the world. While he slept.

He's said that moment changed everything for him, and you can see why.

By January 2019, ClickBank ran an affiliate contest. Someone messaged him to say he was sitting in third place ... he hadn't even known the contest was happening.

He finished it as their #1 affiliate.

Robby Blanchard: the timeline

• 2004 – 2010Studies kinesiology and exercise science at Fitchburg State, then completes an MBA.
• 2011Opens CrossFit Reach in Massachusetts. Struggles to fill it.
• ~2015Learns Facebook ads to save the gym. It works. He starts applying the same skill online.
• 2017Founds Blanchard Media, running paid traffic for other businesses.
• January 2019Wins ClickBank's affiliate contest and is recognized as their #1 affiliate.
• 2019 onwardLaunches Commission Hero, teaching the paid-traffic model that got him there.
• 2026Turns the same engine toward telehealth and the GLP-1 weight-loss space, with AI software layered on top.

So is Robby Blanchard legit?

Let's deal with the question you actually came here to ask.

Here's the test I'd apply to any marketer selling you anything ... and it's a brutal one.

Did they make money doing the thing, before they made money teaching the thing?

Most of the people in your feed fail that test instantly. They got rich selling courses about getting rich. The course is the business.

Robby passes it, and it isn't close.

He was buying media profitably for years before he ever sold a course. The ClickBank recognition came from actually winning a competition against other affiliates ... and it's documented publicly by ClickBank themselves, not just asserted on a sales page.

He runs an agency doing this for other businesses, with real money on the line. Commission Hero has been operating for years, with real infrastructure and a real community behind it.

I can add one more data point, and it's a personal one.

I'm a member of Robby's Commission Hero program. I've paid for it. I've been inside it.

The training is structured and sequential, not a pile of half-finished videos. The support is real. And he teaches the unglamorous operational stuff that nobody else bothers with ... like exactly what to do when your ad account gets shut down, which happens to everyone eventually.

That's not the behavior of someone running a smash-and-grab.

The proof most people never see

Here's the objection nobody says out loud, but everybody thinks.

"Fine. He can do it. But can his students do it?"

That's the real question, isn't it. Because you're not buying Robby's results. You're buying yours.

And normally the answer is a wall of cherry-picked screenshots that anyone could fake in ten minutes.

Not here.

In February 2022, ClickBank's VP of Sales wrote to Robby directly. Not a testimonial he collected. A letter from the platform itself, pulled from their own internal data.

Read it yourself:

Let that sink in for a second.

ClickBank analyzed over 1,300 of his students. Not a hand-picked handful ... over thirteen hundred of them.

And they confirmed those students had generated tens of millions of dollars in gross sales on the platform across a three-year window, with tens of millions more paid out to them in net commissions.

One single student, according to that letter, cleared nearly seven figures several times over in commissions during that period.

Now here's why this matters so much more than a screenshot.

Robby cannot fake this. Those sales ran through ClickBank's platform, tracked by ClickBank's system, and it's ClickBank's own VP of Sales putting his name to the numbers.

And now I'm going to do something the other affiliates promoting this won't do. I'm going to argue against my own sale for a minute.

Be careful how you read that letter.

Those results are not typical, and I won't insult you by pretending they are. Spread across 1,300 students, that money is not distributed evenly ... a small group of serious operators earned the lion's share of it, and one outlier accounts for a big chunk on his own. Plenty of those 1,300 people made little or nothing, because they didn't do the work.

That letter also covers his earlier Commission Hero students, over 2019 to 2021. It is not a track record for the new telehealth program, which is fresh out of the gate. Nobody has years of results from that yet, and any affiliate telling you otherwise is lying to your face.

So here's what the letter honestly proves, and it's still enormous:

• The man's teaching has produced real winners, at scale, verified by a third party
• His system is not a theory ... it's been executed successfully by over a thousand ordinary people
• When he teaches a paid-traffic model, students who actually run it have made serious money

What it doesn't prove is that you will. Nothing can prove that, because that part isn't up to Robby.

It's up to whether you do the work.

But if you were waiting for evidence that this man's training actually produces results in the real world ... that letter is about as good as evidence gets in this industry.

Results shown in the ClickBank letter reflect the performance of students during 2019–2021 and are not typical. Most people who buy any training program do not achieve comparable results. Your outcome depends on your effort, your ad budget, your consistency and factors outside anyone's control. Nothing here is a guarantee of income.

What is Robby Blanchard's net worth?

People search this constantly, so let me handle it honestly rather than making a number up.

I don't know his net worth. Neither does anyone else writing about it ... they're guessing, and so is every "estimate" you'll find.

But I'd gently suggest it's the wrong question anyway.

Whether Robby has ten million or a hundred million tells you precisely nothing about whether you can do this.

The question that actually predicts your outcome is much less exciting:

Does the man teach the skill clearly, and will you do the work?

That's it. That's the whole thing. His bank balance is a spectator sport. Your execution is the game.

What Robby Blanchard is doing now: the telehealth pivot

Here's where it gets interesting, and here's why you're probably really on this page.

Robby Blanchard's new program has moved off the offers he built his name on.

Commission Hero was built around ClickBank offers, mostly supplements. Robby Blanchard's telehealth profits training points the exact same paid-traffic engine at telehealth offers instead ... including the GLP-1 weight-loss space that's exploded over the last two years.

Now, why would a guy who's already #1 in one lane bother switching lanes?

Look at the man's history and the answer is obvious. It's the same thing he's done at every single stage.

He was a trainer who noticed ads mattered more than training. He was a gym owner who noticed the ad skill scaled better than the gym. He was an affiliate who noticed where the money was moving.

He follows the payout. That's the entire pattern.

And right now the payout is in telehealth, because those offers pay multiples of what a supplement offer pays for the exact same click.

He's giving away the whole model on a free training right now ... how it works, why the offers pay what they pay, and where the AI software takes the production grind off your hands.

It costs you nothing but the time to watch it.

And if you're the kind of person who reads an entire page about someone before deciding whether to trust them, you're exactly the kind of person who should be watching it.

Want to go deeper? Here's my full Telehealth Profits review, and here's what gets covered on the Telehealth Profits workshop.

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